12 Days of Christmas

Project Brief

Putting a creative spin on the classic Christmas jingle, '12 Days of Christmas'. I was inspired by the well know 36 Days of Type, where I created a series of twelve designs that relate to each sentence. I designed this series at Proctor + Stevenson during my internship.

Focusing on colour to keep all designs consistent while giving variation inside the actual design. I used a lot of custom 3D typography and elements to create scenes around each numerical character.

This editorial was created during my internship at Proctor + Stevenson.

Lyrics

  • A killer brand strategy

  • Two stunning websites

  • Three wordsmiths

  • Four UX experts

  • Five animations

  • Six SEO pros

  • Severn 3D models

  • Eight digital designers

  • Nine cloud services

  • Ten integrated systems

  • Eleven social campaigns

  • Twelve gorgeous prints

I animated some of the designs to make the series come to life which helped communicate the message of each day. You can see the whole series of posts on the Proctor + Stevenson social media.

https://www.instagram.com/proctorandstevenson/?hl=en

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