12 Days of Christmas
Project Brief
Putting a creative spin on the classic Christmas jingle, '12 Days of Christmas'. I was inspired by the well know 36 Days of Type, where I created a series of twelve designs that relate to each sentence. I designed this series at Proctor + Stevenson during my internship.
Focusing on colour to keep all designs consistent while giving variation inside the actual design. I used a lot of custom 3D typography and elements to create scenes around each numerical character.
This editorial was created during my internship at Proctor + Stevenson.
Lyrics
A killer brand strategy
Two stunning websites
Three wordsmiths
Four UX experts
Five animations
Six SEO pros
Severn 3D models
Eight digital designers
Nine cloud services
Ten integrated systems
Eleven social campaigns
Twelve gorgeous prints
I animated some of the designs to make the series come to life which helped communicate the message of each day. You can see the whole series of posts on the Proctor + Stevenson social media.
https://www.instagram.com/proctorandstevenson/?hl=en
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