Men’s Community League
Project Brief
My initial research was on the subject of Men’s Mental Health and why there are still problems in this topic area.
I looked into sports and the mental health benefits of team bonding games. This can improve mental and physical health. I wanted to combine these two topics to create a brand/event that would create communities around sports for men. This will enable men who are struggling to connect and communicate with others that are in the same situation as them. This will allow them to create a stronger bond through shared experiences and team sports.
I created a brand called ‘Men’s Community League that uses the benefits of team sports to help create a space for men. Here they can openly talk about their mental health and share their experiences with others with similar problems. This aims to create a stronger brand and community, not only physically but also by incorporating sporting leagues with social media branding.
